The cause has been and will always be the driving force of the brand. The cause was/is advocating and educating against commercial sex trafficking...in our hometown. Unknown to most, commercial sex trafficking is one of the fastest growing crimes in the town we call home, San Antonio. Crazy, right?!? Unknown to most, the girls (and boys) involved need so much care after (if) they are able to break free. So we partnered with a local non-profit, Ransomed Life (ransomedlifetexas.org), and agreed to not only donate $3 from every cap sold to the fight but also to strategically engineer creative (and sneaky) opportunities to educate and empower the public on ways they can play a role to help. Ask us questions if you want to get more involved in the fight.